LULU - Lululemon Athletica Inc.

Insider Purchase by Bergh Charles V (Dir)

1 Month
After Trade
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Trade Summary

4 days ago, Bergh Charles V, serving as Dir at Lululemon Athletica Inc. (LULU), purchased 6,090 shares at $164.20 per share, for a total transaction value of $999,978.00. Following this transaction, Bergh Charles V now holds 6,362 shares of LULU.

The trade was executed on Friday, March 20, 2026 and publicly disclosed via SEC Form 4 filing on Monday, March 23, 2026, 3 days after the trade was made.

Lululemon Athletica Inc. operates in the CONSUMER CYCLICAL sector, specifically within the APPAREL RETAIL industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Bergh Charles V

Bergh Charles V

Dir

Charles "Chip" V. Bergh is an accomplished business executive with over four decades of experience in brand management and corporate leadership[[1]](https://www.marketscreener.com/insider/CHARLES-BERGH-A0E75R/)[[2]](https://profile.lessie.ai/chip-bergh). Born on August 26, 1957, in Bronxville, New York, Bergh earned a Bachelor of Arts from Lafayette College in 1979 before serving as a Captain in the U.S. Army from 1979 to 1983[[3]](http://media.corporate-ir.net/media_files/irol/19/195341/bios/C%20%20Bergh%20Executive%20Bio%20Timeline.pdf)[[5]](http://media.corporate-ir.net/media_files/irol/19/195341/images/managephotos/bios/bergh-chip.pdf). He spent 28 years at Procter & Gamble beginning in 1983, holding various leadership positions including Vice President of Beverages, General Manager of Hard Surface Cleaners, and ultimately Group President of Global Male Grooming[[3]](http://media.corporate-ir.net/media_files/irol/19/195341/bios/C%20%20Bergh%20Executive%20Bio%20Timeline.pdf)[[4]](https://www.businessoffashion.com/people/chip-bergh/). Bergh is best known for his transformative 12-year tenure as President and Chief Executive Officer of Levi Strauss & Co., which he joined in 2011[[2]](https://profile.lessie.ai/chip-bergh)[[4]](https://www.businessoffashion.com/people/chip-bergh/). During his leadership, he orchestrated a dramatic turnaround of the iconic brand, bringing it from $2 billion in debt and $300 million in annual before-tax profits to consistent profitability and a successful 2019 IPO on the New York Stock Exchange[[4]](https://www.businessoffashion.com/people/chip-bergh/)[[6]](https://globalyouth.wharton.upenn.edu/resources-for-educators/explore-business/building-brands/). His strategic focus on sustainability, millennial and Gen-Z appeal through high-fashion collaborations, and brand heritage revitalization proved instrumental in the company's revival[[4]](https://www.businessoffashion.com/people/chip-bergh/). Currently, Bergh serves as Chairman of HP Inc. since 2017 and holds board positions at Pinterest, Inc. and ELF Beauty[[1]](https://www.marketscreener.com/insider/CHARLES-BERGH-A0E75R/). He also serves as a Senior Lecturer at Harvard Business School[[2]](https://profile.lessie.ai/chip-bergh).

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Trade Price

$164.20

Quantity

6,090

Total Value

$999,978.00

Shares Owned

6,362

Trade Date

Friday, March 20, 2026

4 days ago

SEC Filing Date

Monday, March 23, 2026

Filed 3 days after trade

CONSUMER CYCLICALAPPAREL RETAIL

About Lululemon Athletica Inc.

Company Overview

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