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NOW - Servicenow, Inc.

Insider Purchase by McDermott William R (COB, CEO)

1 Month
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Trade Summary

6 days ago, McDermott William R, serving as COB, CEO at Servicenow, Inc. (NOW), purchased 28,682 shares at $104.60 per share, for a total transaction value of $3,000,058.00. Following this transaction, McDermott William R now holds 182,639 shares of NOW.

This purchase represents a 19.00% increase in McDermott William R's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, February 27, 2026 and publicly disclosed via SEC Form 4 filing on Monday, March 2, 2026, 3 days after the trade was made.

Servicenow, Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

McDermott William R

McDermott William R

COB, CEO

William R. McDermott (born August 18, 1961) is an American business executive serving as President, Chief Executive Officer, and Director at ServiceNow, Inc., a role he has held since November 2019, during which the company's revenues have nearly tripled.[[1]](https://www.marketscreener.com/insider/BILL-MCDERMOTT-A02V74/)[[2]](https://en.wikipedia.org/wiki/Bill_McDermott)[[5]](https://www.servicenow.com/company/leadership/bill-mcdermott.html) He is also a Director at Figma, Inc. (FIG) since June 30, 2025, alongside board roles at Zoom Communications, Inc. and Intuit.[[1]](https://www.marketscreener.com/insider/BILL-MCDERMOTT-A02V74/)[[2]](https://en.wikipedia.org/wiki/Bill_McDermott)[[5]](https://www.servicenow.com/company/leadership/bill-mcdermott.html) His career began with a 17-year tenure at Xerox Corporation, where he rose to Division President and youngest corporate officer, later becoming President of Gartner, Inc., and Executive VP of Worldwide Sales & Operations at Siebel Systems.[[1]](https://www.marketscreener.com/insider/BILL-MCDERMOTT-A02V74/)[[2]](https://en.wikipedia.org/wiki/Bill_McDermott)[[3]](https://gothamartists.com/bill-mcdermott/) In 2002, McDermott joined SAP as CEO of SAP America, Inc., advancing to co-CEO of SAP SE in 2010 and sole CEO in 2014—the first American in that position—growing the company's market value from $39 billion to $163 billion.[[1]](https://www.marketscreener.com/insider/BILL-MCDERMOTT-A02V74/)[[2]](https://en.wikipedia.org/wiki/Bill_McDermott)[[3]](https://gothamartists.com/bill-mcdermott/)[[5]](https://www.servicenow.com/company/leadership/bill-mcdermott.html) He holds an undergraduate degree from Dowling College and an MBA from Kellogg School of Management.[[1]](https://www.marketscreener.com/insider/BILL-MCDERMOTT-A02V74/) McDermott authored the memoir *Winners Dream* and has received awards including Handelsblatt's Manager of the Year in 2016.[[1]](https://www.marketscreener.com/insider/BILL-MCDERMOTT-A02V74/)[[2]](https://en.wikipedia.org/wiki/Bill_McDermott)

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Trade Price

$104.60

Quantity

28,682

Total Value

$3,000,058.00

Shares Owned

182,639

Trade Date

Friday, February 27, 2026

6 days ago

SEC Filing Date

Monday, March 2, 2026

Filed 3 days after trade

TECHNOLOGYSOFTWARE - APPLICATION

About Servicenow, Inc.

Company Overview

No company information available
View news mentioning NOW

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