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MAT - Mattel Inc /De/

Insider Purchase by Kreiz Ynon (COB, CEO)

1 Month
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Trade Summary

1 week ago, Kreiz Ynon, serving as COB, CEO at Mattel Inc /De/ (MAT), purchased 65,000 shares at $15.53 per share, for a total transaction value of $1,009,301.00. Following this transaction, Kreiz Ynon now holds 1,794,217 shares of MAT.

This purchase represents a 4.00% increase in Kreiz Ynon's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Thursday, February 12, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, February 12, 2026, meaning the disclosure happened on the same day as the trade.

Mattel Inc /De/ operates in the CONSUMER CYCLICAL sector, specifically within the LEISURE industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Kreiz Ynon

Kreiz Ynon

COB, CEO

Ynon Kreiz is an Israeli-American businessman serving as Chairman and Chief Executive Officer (COB, CEO) of Mattel, Inc., a leading global toy and family entertainment company.[[1]](https://en.wikipedia.org/wiki/Ynon_Kreiz)[[2]](https://mattel.fandom.com/wiki/Ynon_Kreiz)[[3]](https://docs.house.gov/meetings/GO/GO00/20210607/112721/HHRG-117-GO00-Bio-KreizY-20210607.pdf) He joined Mattel as CEO in April 2018, replacing Margo Georgiadis, and became Chairman of the Board in May 2018, leading a multi-year transformation that shifted the company from a traditional toy manufacturer to an IP-driven enterprise with significant financial improvements, including 19% net sales growth in 2021, nearly eight-fold EBITDA increase to almost $1 billion, and successes like the *Barbie* movie grossing over $1.4 billion.[[1]](https://en.wikipedia.org/wiki/Ynon_Kreiz)[[3]](https://docs.house.gov/meetings/GO/GO00/20210607/112721/HHRG-117-GO00-Bio-KreizY-20210607.pdf)[[4]](https://www.leadershipmattersshow.com/episodes/ynon-kreiz)[[5]](https://www.paleycenter.org/industry-events/mc-ynon-kreiz)[[6]](https://ilconservatory.org/ynon-kreiz-mattel-ceo-arts/) Kreiz's career highlights include serving as Chairman and CEO of Fox Kids Europe (1997-2002), where he launched the children's TV network; Chairman and CEO of Endemol (2008-2011); and Chairman, CEO, and President of Maker Studios (2012-2016), which he sold to Disney for $500 million plus incentives.[[1]](https://en.wikipedia.org/wiki/Ynon_Kreiz)[[2]](https://mattel.fandom.com/wiki/Ynon_Kreiz)[[3]](https://docs.house.gov/meetings/GO/GO00/20210607/112721/HHRG-117-GO00-Bio-KreizY-20210607.pdf)[[5]](https://www.paleycenter.org/industry-events/mc-ynon-kreiz) He holds a Bachelor’s degree in Economics and Management from Tel Aviv University and an MBA from UCLA Anderson School of Management.[[6]](https://ilconservatory.org/ynon-kreiz-mattel-ceo-arts/)[[7]](https://www.timesofisrael.com/meet-the-israeli-american-mattel-ceo-who-ushered-barbie-to-the-screen/)

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Trade Price

$15.53

Quantity

65,000

Total Value

$1,009,301.00

Shares Owned

1,794,217

Trade Date

Thursday, February 12, 2026

10 days ago

SEC Filing Date

Thursday, February 12, 2026

CONSUMER CYCLICALLEISURE

About Mattel Inc /De/

Company Overview

No company information available
View news mentioning MAT

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