SONO - Sonos Inc

Insider Purchase by Conrad Thomas (CEO)

6 Months
After Trade
Before Trade

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Trade Summary

3 months ago, Conrad Thomas, serving as CEO at Sonos Inc (SONO), purchased 62,325 shares at $16.17 per share, for a total transaction value of $1,008,045.00. Following this transaction, Conrad Thomas now holds 305,103 shares of SONO.

This purchase represents a 26.00% increase in Conrad Thomas's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, November 17, 2025 and publicly disclosed via SEC Form 4 filing on Tuesday, November 18, 2025, 1 day after the trade was made.

Sonos Inc operates in the TECHNOLOGY sector, specifically within the CONSUMER ELECTRONICS industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Conrad Thomas

CEO

Tom Conrad is the Chief Executive Officer of Sonos, Inc. (SONO), appointed to the permanent role in July 2025 after serving as Interim CEO since January 2025, following the departure of previous CEO Patrick Spence amid challenges including the 2024 app rollout issues.[[1]](https://www.strata-gee.com/sonos-board-decides-to-upgrade-interim-ceo-tom-conrad-to-official-ceo/)[[4]](https://investors.sonos.com/corporate-governance/default.aspx) A board member since 2017, Conrad has a strong product development background, distinguishing him from his sales-focused predecessor, and has focused on restoring customer trust, improving software, and driving innovation with AI and immersive experiences.[[1]](https://www.strata-gee.com/sonos-board-decides-to-upgrade-interim-ceo-tom-conrad-to-official-ceo/)[[2]](https://bryankramer.substack.com/p/human-first-tom-conrads-sonos-letter) Conrad's career highlights include early engineering at Apple, where he contributed to enduring iOS features like the blinking folder design; Chief Technology Officer at Pandora; VP of Product at Snap; and roles at ventures like Pets.com and Quibi, providing lessons from both successes and failures.[[3]](https://www.lennysnewsletter.com/p/billion-dollar-failures-and-billion) He is also CEO of Zero and maintains his Sonos board position.[[3]](https://www.lennysnewsletter.com/p/billion-dollar-failures-and-billion)[[4]](https://investors.sonos.com/corporate-governance/default.aspx)

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Trade Price

$16.17

Quantity

62,325

Total Value

$1,008,045.00

Shares Owned

305,103

Trade Date

Monday, November 17, 2025

97 days ago

SEC Filing Date

Tuesday, November 18, 2025

Filed 1 day after trade

TECHNOLOGYCONSUMER ELECTRONICS

About Sonos Inc

Company Overview

No company information available
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