InsiderSignal.AI

InsiderSignal.ai

SONO - Sonos Inc

Insider Purchase by Conrad Thomas (CEO)

1 Year
After Trade
Before Trade

Loading data...

Trade Summary

6 months ago, Conrad Thomas, serving as CEO at Sonos Inc (SONO), purchased 92,300 shares at $11.10 per share, for a total transaction value of $1,024,299.00. Following this transaction, Conrad Thomas now holds 242,778 shares of SONO.

This purchase represents a 61.00% increase in Conrad Thomas's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, August 8, 2025 and publicly disclosed via SEC Form 4 filing on Monday, August 11, 2025, 3 days after the trade was made.

Sonos Inc operates in the TECHNOLOGY sector, specifically within the CONSUMER ELECTRONICS industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Conrad Thomas

CEO

Tom Conrad is the Chief Executive Officer of Sonos, Inc. (SONO), appointed to the permanent role in July 2025 after serving as Interim CEO since January 2025, following the departure of previous CEO Patrick Spence amid challenges including the 2024 app rollout issues.[[1]](https://www.strata-gee.com/sonos-board-decides-to-upgrade-interim-ceo-tom-conrad-to-official-ceo/)[[4]](https://investors.sonos.com/corporate-governance/default.aspx) A board member since 2017, Conrad has a strong product development background, distinguishing him from his sales-focused predecessor, and has focused on restoring customer trust, improving software, and driving innovation with AI and immersive experiences.[[1]](https://www.strata-gee.com/sonos-board-decides-to-upgrade-interim-ceo-tom-conrad-to-official-ceo/)[[2]](https://bryankramer.substack.com/p/human-first-tom-conrads-sonos-letter) Conrad's career highlights include early engineering at Apple, where he contributed to enduring iOS features like the blinking folder design; Chief Technology Officer at Pandora; VP of Product at Snap; and roles at ventures like Pets.com and Quibi, providing lessons from both successes and failures.[[3]](https://www.lennysnewsletter.com/p/billion-dollar-failures-and-billion) He is also CEO of Zero and maintains his Sonos board position.[[3]](https://www.lennysnewsletter.com/p/billion-dollar-failures-and-billion)[[4]](https://investors.sonos.com/corporate-governance/default.aspx)

View full insider profile →

Trade Price

$11.10

Quantity

92,300

Total Value

$1,024,299.00

Shares Owned

242,778

Trade Date

Friday, August 8, 2025

198 days ago

SEC Filing Date

Monday, August 11, 2025

Filed 3 days after trade

TECHNOLOGYCONSUMER ELECTRONICS

About Sonos Inc

Company Overview

No company information available
View news mentioning SONO

💬 Want Deeper Insight?

Use our AI assistant to ask questions about this trade, the insider, or the company.

Chat with AI

Share this trade

https://insidersignal.ai/trade/120843

🚀 Track Insider Trades in Real-Time

Create a free account to access our full database of insider trades, AI-powered analysis, price alerts, and discover what corporate executives are buying and selling.

Create Free AccountLearn More

✓ Free forever plan available  •  ✓ No credit card required  •  ✓ Cancel anytime