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SBH - Sally Beauty Holdings, Inc.

Insider Purchase by Ferguson Diana Sue (Dir)

1 Year
After Trade
Before Trade

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Trade Summary

6 months ago, Ferguson Diana Sue, serving as Dir at Sally Beauty Holdings, Inc. (SBH), purchased 2,500 shares at $12.02 per share, for a total transaction value of $30,049.00. Following this transaction, Ferguson Diana Sue now holds 7,912 shares of SBH.

This purchase represents a 46.00% increase in Ferguson Diana Sue's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Thursday, August 7, 2025 and publicly disclosed via SEC Form 4 filing on Monday, August 11, 2025, 4 days after the trade was made.

Sally Beauty Holdings, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the SPECIALTY RETAIL industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Ferguson Diana Sue

Ferguson Diana Sue

Dir

Diana S. Ferguson is an accomplished financial executive and corporate director. She currently serves as Chief Financial Officer of Cleveland Avenue LLC, a venture capital and consulting firm, and founded Scarlett Investments LLC in 2013, focusing on investments and advisory services for middle-market consumer products businesses.[[3]](https://www.cabotprop.com/board_of_directors/diana-ferguson/)[[4]](https://www.thechicagonetwork.org/wp-content/uploads/2019/01/FergusonD.Board_-2.pdf)[[6]](https://corporate.mattel.com/investors/corporate-governance/board-of-directors/diana-ferguson) Her prior roles include CFO positions at the Chicago Board of Education, Folgers Coffee Company, Sara Lee Foodservice, and Merisant Worldwide, along with senior strategy and finance roles at Sara Lee Corporation.[[3]](https://www.cabotprop.com/board_of_directors/diana-ferguson/)[[4]](https://www.thechicagonetwork.org/wp-content/uploads/2019/01/FergusonD.Board_-2.pdf)[[6]](https://corporate.mattel.com/investors/corporate-governance/board-of-directors/diana-ferguson) Ferguson joined the board of Sally Beauty Holdings, Inc. (SBH) in 2019, serving on the Audit Committee and as Vice Chair of the Compensation Committee; she was re-elected as Director on January 24, 2025, and recently purchased 2,500 shares at $12.02 per share on August 7, 2025.[[1]](https://www.ainvest.com/news/sally-beauty-holdings-director-ferguson-diana-sue-buys-2-500-shares-12-02-share-2508/)[[2]](https://www.marketscreener.com/quote/stock/SALLY-BEAUTY-HOLDINGS-INC-36335/news/Sally-Beauty-Holdings-Inc-Elects-Diana-S-Ferguson-as-Director-48911316/)[[4]](https://www.thechicagonetwork.org/wp-content/uploads/2019/01/FergusonD.Board_-2.pdf) She holds board seats at Mattel Inc., Invacare Corp., and others including past roles at Gartner Inc., Frontier Communications, and TreeHouse Foods.[[3]](https://www.cabotprop.com/board_of_directors/diana-ferguson/)[[4]](https://www.thechicagonetwork.org/wp-content/uploads/2019/01/FergusonD.Board_-2.pdf)[[5]](https://www.gurufocus.com/insider/12921/diana-sue-ferguson) Ferguson earned a Bachelor of Arts from Yale University and a Master of Management from Northwestern University’s J.L. Kellogg School of Management.[[3]](https://www.cabotprop.com/board_of_directors/diana-ferguson/)[[4]](https://www.thechicagonetwork.org/wp-content/uploads/2019/01/FergusonD.Board_-2.pdf)

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Trade Price

$12.02

Quantity

2,500

Total Value

$30,049.00

Shares Owned

7,912

Trade Date

Thursday, August 7, 2025

199 days ago

SEC Filing Date

Monday, August 11, 2025

Filed 4 days after trade

CONSUMER CYCLICALSPECIALTY RETAIL

About Sally Beauty Holdings, Inc.

Company Overview

No company information available
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