Trade Summary

4 months ago, Ferguson Diana Sue, serving as Dir at Sally Beauty Holdings, Inc. (SBH), purchased 2,500 shares at $12.02 per share, for a total transaction value of $30,049.00. Following this transaction, Ferguson Diana Sue now holds 7,912 shares of SBH.

This purchase represents a 46.00% increase in Ferguson Diana Sue's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Thursday, August 7, 2025 and publicly disclosed via SEC Form 4 filing on Monday, August 11, 2025, 4 days after the trade was made.

Sally Beauty Holdings, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the SPECIALTY RETAIL industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.