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Matthew Ohayer has bought VITL on 3 days since Aug 2021

10% owner at Vital Farms, Inc.

SEC CIK 0001025680 · Filings on SEC.gov ↗

$264KBought
$49.9MSold
Dec 1Last buy

Matthew Ohayer's record

3 months after each buy, from the first price a copier could get.

2 buys have 3 months of prices so far. A record shows here at 3.

Every filing

29 filings since Aug 2020, newest first

VITLSell

Vital Farms, Inc.

10% owner

$305KMar 13
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$771KJan 6
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$176KDec 17
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$829KDec 3
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$714KNov 21
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$938KOct 23
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$782KSep 20
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$748KAug 21
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$950KJul 23
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$1.0MJun 21
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$2.2M−1.0%Jun 7
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$2.1M−1.0%Jun 3
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$937KMay 22
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$133KMay 13
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$502KApr 23
VITLSell

Vital Farms, Inc.

Exec CHAIRPERSON, 10%

$101KApr 9
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$367KMar 21
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$4.3M−2.0%Mar 18
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$83KMar 11
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$190KFeb 22
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$172KJan 23
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$174KDec 21
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$151KNov 21
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$132KOct 19
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$137KSep 8
VITLBuy

Vital Farms, Inc.

Executive Chair and 10% owner

$89KDec 1
VITLBuy

Vital Farms, Inc.

Executive Chair and 10% owner

$86KSep 13
VITLBuy

Vital Farms, Inc.

Executive Chair and 10% owner

$89KAug 12
VITLSell

Vital Farms, Inc.

Executive Chair and 10% owner

$31.0M−12.0%Aug 5
About Matthew Ohayer

Matt O'Hayer is the Founder, Executive Chairman, and Director of Vital Farms, Inc. (NASDAQ: VITL), a company he established in 2007 to demonstrate that high-quality food could be produced commercially from humanely treated animals in an environmentally responsible way.( An entrepreneur since his teens, O'Hayer has launched over 50 companies and brings more than 40 years of business-building experience; he previously served as CEO of Vital Farms from 2007 to April 2019 before transitioning to Executive Chairman.( He is also an accomplished chef, organic gardener, and the founder and former president of the Organic Egg Farmers of America.(

O'Hayer recently sold 25,000 shares of Vital Farms stock on December 1, 2025, for approximately $829,193 under a Rule 10b5-1 trading plan, retaining direct ownership of 6,391,190 shares.( Under his leadership vision, Vital Farms has grown significantly, partnering with over 350 family farms, achieving strong financial results—including $606.3 million in net revenue for 2024—and going public via IPO in 2020.(

Written by Perplexity from public sources.

Filings come from SEC EDGAR. Not investment advice.